Media Literacy – The Key to the Common Good

It is a big challenge to think about the importance and significance of media and information literacy in BiH while being surrounded daily by complex (often even contradicting) events all while dealing with communications at the same time. But to take the opportunity and not address you, our public, especially in the week marked under […]

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Nonverbal communication

It is well-known that we communicate in different ways and that words, sometimes, are not even necessary. It is possible to say a lot without saying a single word – using movement, gestures, facial expressions, and even a look. This type of communication is called non-verbal, and we are witnessing a growing interest in studying […]

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Pictures and Communication

We are visual beings. We love colours, design, movement. We are attracted to details and diversity. That is one of the reasons why companies tend to have their own recognizable visual identity. Brands are searching for advertisements which will effectively convey the message, but also pick the interest of the audience. Studies show that people […]

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The First Half of 2021 is Behind Us

Half of the calendar year is probably the right time for review, whether it was about business results, annual plans that may need to be adjusted to new circumstances or trends announced at the end of the previous or beginning of the current year. That is why we decided to make a brief review of […]

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The Role of Visual Identity in Communication

Visual communication is a way of presenting information perceivably to successfully create a meaningful message. It is one of the three main types of communication, along with verbal communication and nonverbal communication. Visual communication refers to the use of various graphic elements to convey a message, which provokes reactions from observers and users. The goal […]

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Women in Communications and PR

Communication plays an important role in successful public relations. Two-way communication between both parties is essential and information must flow in the desired form between the organization and the public. Today, it is extremely important to understand the important role that communication plays in our lives and in the functioning of societies. Public relations have […]

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Our Pandemic Year

March opened the door for us and somehow, nostalgically, reminded us of the same month last year when we “ignorantly” organized pre-pandemic trainings and events and dealt with “communications” without knowing what awaits us in the time to come. That is why we spend these days summarizing what we have achieved in this year, during […]

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Colours Can Tell Stories

Colour has been shown to have a strong psychological impact on people’s behaviour and decisions. Colour can often be the only reason someone buys certain items. In one study, survey results showed that 93% of buyers focuses primarily on visual appearance of the product, and 85% claim that colour is the primary reason why they […]

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Psychology and Communication

Psychology and communication – at first glance, they may not have much in common, but if we allowed ourselves to dive below the superficiality of these scientific and practical areas, we would notice that these are closely related topics. Communication is, above all, interaction between people, and at the same time it is an indispensable […]

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Crisis and Us

Did we need a crisis to start thinking about how to communicate in a crisis? Honestly, the answer seems to be YES! Our phones never stop ringing, emails arrive non-stop, and it seems that everyone suddenly remembered that they need crisis communication and that it is high time to prepare plans for communication in crisis […]

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