Colours Can Tell Stories

Colour has been shown to have a strong psychological impact on people’s behaviour and decisions. Colour can often be the only reason someone buys certain items. In one study, survey results showed that 93% of buyers focuses primarily on visual appearance of the product, and 85% claim that colour is the primary reason why they bought that item.

In an ocean of different contents, colour can help you stand out. Colour is a messenger that conveys emotion. It is a tool that encourages your audience to see what they want to see and feel what they want to feel.

Selected shades can affect the clarity and readability of the content. However, choosing a colour can, also, make your message have a negative effect. Understanding colour psychology is important for the successful reception and experience of your content. Colour psychology is based on the cognitive and emotional effects that colours have on people in all aspects of their lives. Sometimes our reactions are related to colour intensity, while in other cases they are products of individual experiences. We must not forget that there may be variations in the interpretation, meaning and perception of colours in different cultures.

The colours used by Rent a PR Consulting agency for the elements of their own visual identity are green and purple. Here are the explanations why we chose these colours.

Green is a secondary colour that hints at our relationship with nature. Just look at the incredible variety of green shades that express renewal and life. Those who love this colour are said to believe in harmony, stability, and perseverance. From the perspective of colour psychology, green represents an excellent mediator of reason and feeling. Green evokes a sense of abundance and is associated with refreshment and peace, relaxation, and security. It is considered a key colour that represents purity, health, and freshness. This colour traditionally encourages growth, productivity and balance which makes it easier for us to make decisions.

What happens to your body in the presence of colour green? Our muscles are more relaxed, and the level of histamine in the blood increases, which leads to a reduction of allergy symptoms and stress levels. It has been proven to make reading easier and it positively influences creativity. Gentle, invigorating, and relaxing, the green colour, also, represents a connection. Connection with yourself, with quiet moments in your life, with nature itself and with the people around us. The green colour evokes a feeling of empathy, optimism, peace and ultimately, represents a new beginning.

Purple is associated with wealth and luxury because it used to be precious and expensive, and only available to members of the royal family. If green is the colour of spring, then purple represents autumn, mysterious light, and beauty of magic which longer nights bring. The meaning of purple is associated with power, nobility, luxury, wisdom, and spirituality. This colour stimulates imagination and inspires high ideals. The colour purple allows us to get in touch with our deeper thoughts.

Purple calms and stimulates our bodies, putting us in the right place for introspection. Blue undertones have a calming effect, lowering our blood pressure and heart rate. Purple encourages creativity by awakening our senses while promoting the silence necessary for intuitive observation. Purple creates a harmonious balance of consciousness and peace. In addition to the above, it is also a sign of independence because it is not the primary colour, and it is often a sign of the combination of common and innovative.

We believe that it is this colour combination that clearly communicates our belief in the importance of balance, trust, and mutual respect, as the basis for quality and productive relationships, both private and business. And just the first contact with each of our clients is based on this belief.

Also, by choosing green and purple, we say that communication is natural, part of the human being, but also a unique characteristic of each person. But as purple has become available to everyone, we believe that in modern society, perfecting communication is possible and necessary. Therefore, our mission is to help individuals improve their communication skills, but also companies in the strategic and systematic management of communication processes. Because communication is the key to the success of each of us, as an individual and as a team member.