Why blog now?

After we explained in the previous blog how our agency started working, we need to share with you the reason why we have only just started blogging. We want to tell you why we decided to take this step, why now and how we envision our journey.

Of course, it all started about ten years ago, during which social media experienced an expansion and when communication with the market and interest groups changed significantly. As a logical activity for many companies, including marketing and communication agencies, was the redesign of the website and opening of the blog section as a priority. Regardless of what website you opened, you could find a multitude of articles that multiplied with incredible speed. We sincerely admired our colleagues who, in addition to all their responsibilities, found time to write articles. And we wondered what was wrong with us, why we didn’t join this group of brave colleagues. To be honest, one of the reasons was that we thought at the time that we would find it difficult to stand out in the mass of similar people with our writing.

After a while, we noticed that some people are losing the race with time, that the articles are published less and less. With a little relief, we said to ourselves – it is better not to start writing at all if we will not and cannot do it properly – perfectly and excellently. We decided to dedicate ourselves to clients as much as possible and put blog writing aside due to lack of time.

However, this was partly true. Because when you have the will, you find the time.

The problem with our will then was that we made a beginner’s but very important mistake. We did not set a goal. Because writing a blog like any other activity is as simple as setting a goal first. And the other mistake is that we focused more on others at the time and how they do it.

And here we are today, a few years later – much more experienced, more mature, some would say smarter. With the blog page open. On which we decided to share our knowledge but also our opinion. Where we will ask questions, consider assumptions, present other and different perspectives, open space for some new ideas.

It seems to us that we haven’t wasted any time, because by following the blogs of other agencies in previous years, we have learned something very valuable – we have recognized who we are, what we want and what our goal is. We are an agency whose core values are respect, professionalism and integrity. We believe in lifelong learning and see every challenge as an opportunity for growth. We want to express our opinion, attitudes, knowledge and experience. Our goal is to show that behind every opinion there must be knowledge, grounded and based on facts.

 

And finally, from this journey, we have learned that the time of growth is not the same for everyone. It is good to follow others and something different, to know what you are and are not, what you want and do not want, what you can and cannot do. However, it is important to have a limit and establish a balance in observing others and yourself. And the most important lesson is that the first step, even if it is not perfect, is much easier if you know where you are going.